INTEGRATED CAMPAIGNS

A local agriculture supply retailer had a vision: They wanted to expand their reach and grow beyond their zip code, into a regional force…but without losing their high-touch, hometown feel.

Our mavens developed a comprehensive, 360-degree integrated campaign to support a creative message that positioned the company as a local resource of world-class, time-tested expertise.

We conceived and produced a slate of TV and radio ads. Digital campaigns. A social media overhaul. A new website and elegant e-commerce portal.

Just as important, our years of experience enabled us to create a keen strategy for deploying our messaging. We covered the audience, but we didn’t saturate them. We put the right messaging to work through only those channels where the messages were most likely to land with impact.

And, in keeping with our usual m.o., we based everything on data-driven measurability, so we could take a clear-eyed look at our results and make adjustments on the fly.

The result: Our client saw their sales increase from both long-time customers and  an entirely new, farther-flung population of buyers…many of whom now think of the client as their home-town supplier.