August 21, 2023

CORPORATE VIDEO

THE EFFECTIVENESS Why are videos effective tools for companies? Corporate videos are an accessible and engaging form of communication within the American business landscape. Consumers are […]
June 20, 2023

BRAND POSITIONING

WHY IT IS IMPORTANT The term brand positioning refers to a company’s identity and value. Brand identity is the reason a client chooses your organization over […]
May 24, 2023

SOCIAL MEDIA LIKES

HOW IMPORTANT ARE THEY? One of great capabilities of social media platforms is the ability for users to like and comment on posts. This seems like […]
April 7, 2023

BRANDING VS. SELLING

WHAT IS BEST ON SOCIAL? It’s hard to dispute the importance of social media as part of your marketing mix, but what is the right approach? […]
March 7, 2023

1 STRATEGIC GUIDANCE

WHY IS IT VALUABLE? Some companies resist seeking out strategic marketing guidance. Although growing a business seems like the obvious goal for every owner, there are […]
February 1, 2023

VISUAL BRAND IDENTITY

WHY IS IT IMPORTANT? Although a great deal of marketing and advertising has moved from print to digital, the visual importance of both mediums has not […]
December 16, 2022

NEW YEAR, NEW BUSINESS

3 TIPS TO PULL OFF THE PERFECT PITCH The right business pitch is almost always the deciding factor between a possible investor hearing a good idea […]
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